Collecting Reviews to Collect More Deals
Generate quality leads by collecting testimonials from your happy sellers!
In the age of social media, online reviews and testimonials are internet gold. Gone are the days of relying on word-of-mouth marketing around your local community. Your online reviews are the first impression for most people who visit your social media pages. The reviews are some of the most important assets your company has in establishing good first impressions of your market.
Even more so in the real estate investing industry, sellers need to make sure that they can trust the people they’re selling their home to. Real estate investors can get a bad rap by people thinking they are taking advantage of sellers who are older or easy to scam. In this industry, it is extremely important to combat that assumption by collecting testimonials from as many happy homeowners as possible that you have helped.
Your reviews online can help immediately break down that trust barrier between your company and your audience and make yourself seem approachable from the very first impression.
You can’t expect reviews unless you ask for them.
The easiest way to boost your number of online reviews is to simply make it common practice to ask. Ask for reviews from happy sellers, venders, attorneys, real estate agents, insurance agents, employees, friends and family, other investors, Mastermind members, literally anywhere you can.
An easy way to initiate this into your everyday practice is to have your transaction coordinator send out a quick email request asking for reviews after closing. This email could look a little something like:
‘Congratulations on selling your home! It was such a pleasure working with you, [add something personal or unique about the selling process]. We would love it if you could leave us a review whenever you get a chance. It really helps us out :)’.
Pro tip: Leave embedded links to submit reviews on social media, Google, BBB, wherever you would like to send them, directly in the email. Don’t be afraid to send a follow up email within the next couple of days; sometimes it can take a seller a little bit to see the requests, or they might need to be reminded to leave a review.
Collect video testimonials if possible.