Facebook Pixel Installation: Your Crash Course to More Leads

Enhance your social media performance by installing a Facebook Pixel

As you navigate your way through the skill of social media marketing, the word Facebook Pixel might come up a lot, and it might not always be attached to a very helpful definition. As your own personal social media marketing gurus, below is a comprehensive crash course in Facebook Pixels. What they are, what they do, and how to install them properly into your website.

What is a Facebook Pixel?

If you are advertising on Facebook, your Pixel is an integral part of your targeting and tracking connections betweens your ads and your website.

Your Facebook Pixel is a small piece of code that goes into your website that makes communication between your website and Facebook possible. When you create your Pixel and get it installed onto your website, you can track activity of your Facebook users on your website. With the rollout of Apple’s iOS 14 changes, the number of people this will be able to capture has gone down, but not by enough for the Pixel to not be useful.

Pixels are also a great way to build a retargeting audience. With your Pixel installed onto your website, you can create a retargeting audience of folks who have previously visited your website. These audiences tend to be warmer than your average guy on Facebook since they have gone onto your website and learned more about your company.

How to Create a Facebook Pixel

Now that you are aware of how greatly your Facebook ads could benefit from having a Facebook Pixel, step one is to create your very own Pixel in your Facebook Business Settings.

- Go to www.business.facebook.com

- On the left side menu, click Data Sources, then Pixels

- Click the blue Add button

- Name your Pixel and enter your website domain

- Choose Facebook Pixel

- Either choose a partner integration or enter Pixel manually

How to Install Your Pixel Onto Your Website

This is where the process starts to differentiate based on the site that you use. Facebook has partner integrations with multiple website domains such as Wix, Squarespace, WordPress, among others. If you are using any of those to house your website, take advantage of the partner integrations. They vary slightly between domains, but the instructions are all very user friendly.

If you are an investor that uses a Carrot site, Facebook does not have a partner integration, so you are going to want to install your code manually. Don’t worry, it’s also not too bad. Follow the same instructions and select ‘Install code manually’.

Next, copy the code and paste it in the </head> of your website as the instructions state. If you are decently familiar with the backend of your website and how to locate this, then simply paste the code there and test the connection back in Business Settings (red means inactive, green means active). It could take up to 24 hours for your Pixel to activate properly, and you can also test out your Pixel in Events Manager.

If you paste your Pixel code in, give it a day, and are still having issues, reach out to your website developer or domain customer support so they can make sure the code gets installed into your site correctly. Then, check on the green dot, and you’re good to go!

Installing your Facebook Pixel is something that you can do that will benefit your ad performance and help your company stay connected through all of its channels. By sending people to your website from Facebook, then circling back and being able to retarget everyone that’s been to your site is a powerful marketing strategy all harnessed by Facebook.