Facebook Pixel Installation: Your Crash Course to More Leads
As you navigate your way through the skill of social media marketing, the word Facebook Pixel might come up a lot, and it might not always be attached to a very helpful definition. As your own personal social media marketing gurus, below is a comprehensive crash course in Facebook Pixels. What they are, what they do, and how to install them properly into your website.
What is a Facebook Pixel?
If you are advertising on Facebook, your Pixel is an integral part of your targeting and tracking connections betweens your ads and your website.
Your Facebook Pixel is a small piece of code that goes into your website that makes communication between your website and Facebook possible. When you create your Pixel and get it installed onto your website, you can track activity of your Facebook users on your website. With the rollout of Apple’s iOS 14 changes, the number of people this will be able to capture has gone down, but not by enough for the Pixel to not be useful.
Pixels are also a great way to build a retargeting audience. With your Pixel installed onto your website, you can create a retargeting audience of folks who have previously visited your website. These audiences tend to be warmer than your average guy on Facebook since they have gone onto your website and learned more about your company.
How to Create a Facebook Pixel
Now that you are aware of how greatly your Facebook ads could benefit from having a Facebook Pixel, step one is to create your very own Pixel in your Facebook Business Settings.
- Go to www.business.facebook.com
- On the left side menu, click Data Sources, then Pixels
- Click the blue Add button
- Name your Pixel and enter your website domain
- Choose Facebook Pixel
- Either choose a partner integration or enter Pixel manually
How to Install Your Pixel Onto Your Website