Going Live to Motivated Sellers: How to Overcome Stage Fright
Going Live on social media is great way to communicate directly to your audience.
Right off the bat, we suggest that our clients go live. Going live on your social media keeps your social media pages relevant and personable by showing your face. This is such a valuable tool for increasing your social media audiences while also increasing your engagement.
Most of the time, we are met with, at best, apprehension. It can be really tough to show your face and be vulnerable to the internet. It can be a terrible feeling before you hit the ‘go live’ button and you are afraid you will have no idea what to say.
As scary as it may be, it is super important to go live. Since we get this apprehension quite a lot, we thought we would share a bit on how we get over the jitters and go live every week.
First bit of advice: if you’re nervous, chances are a lot of other people would also be nervous if they were in your situation. The fact is, we’re all human. No one is expecting you to come out looking and sounding like a scripted and edited movie. If your kids are running through the shot, or your dog is barking, it might feel super awkward for you, but most people aren’t going to think anything of it because that’s real life, it happens to all of us!
Going live breaks down a barrier to your community and shows them that you are a trustworthy, approachable and relatable person that they would want to do business with. No one wants to feel like they’re doing business with stuffy, unapproachable people. They want to know that you’re just like everyone else.
Here’s a list of tips to help with your going live jitters:
1. Practice
This may seem like a silly one, but just like you would practice in the mirror for an interview or a presentation, it helps to run through what you want to say a couple of times. You don’t want it to be completely memorized where it sounds rehearsed, but just so you have an idea of what you want to talk about.
2. Picture your client before you go live and speak to them
Know who you want to talk to before you start talking. Do you want to talk about how you’ve helped sellers in tough situations? Or do you want to mention how you helped a couple sell their move-in ready home without having to list it? Having an idea of what motivated seller avatar you want to connect with beforehand will help you stay focused and connect with that group of people.
3. You will be harder on yourself than anyone else will be
The last thing you should worry about when going live is negative reactions from others. Keep the point of going live in focus. You want to go live to give yourself another opportunity to reach out to the potential sellers in your community. This is another chance for you to sell your company and put your brand in front of as many people in your market as possible. Keep that in mind before you go live, and keep it in mind after when you’re watching it back.
No one wants to get up in front of people and look unprepared. From being nervous to tripping over your words, we all want to be as polished as we can when representing our company. The truth is: that isn’t always the case. Going live is a wonderful relationship builder with your audience and people that you wouldn’t always reach with an ad.
It can be challenging to take the plunge, but once you start, it only gets easier, and your social media pages will thank you for it. Just go for it, you got it!
